Quick: Name the fastest growing car brand in Europe over the last six years. If you said Cupra, congratulations, you’re correct. If you've never heard of Cupra and have no idea why it's eyeing an ...

CEO Wayne Griffiths tells us how the brand is set up for success in one of the world's toughest markets: America. According ...

Less than nine months after stepping down from his role as CEO of Seat and Cupra, Wayne Griffiths is back in the public eye. However, rather than remaining in the car industry as is often the case ...

Wayne Griffiths, CEO of VW-Group owned brands SEAT and CUPRA, is leaving the company at his own request, effective yesterday March 31, 2025. Markus Haupt, Executive Vice-president Production & ...

Cupra has revealed it’s working on a series of mold-breaking next-generation vehicles that’ll be quite a bit different than what it currently produces. If current plans fall into place, the first of ...

Wayne Griffiths, CEO of Volkswagen's Spanish subsidiary SEAT and father of the Cupra brand, stepped down at his own request "to pursue new challenges." Just three weeks earlier, he told reporters his ...

Volkswagen’s Spanish subsidiary SEAT will be forced to reduce production and layoff approximately 1,500 workers in Spain if the European Union does not reduce its tariff on the brand’s China-made EV ...