Autonomous cars are reminiscent of past SXSW announcements. Now, Waymo and Uber are using this technology to help power the festival.

Starting today, if you call an Uber in Austin you can match with a self-driving Waymo vehicle. The launch in the Texas ...

can opt in to be potentially matched with one of its electric Jaguar I-PACE vehicles, if available, at no additional cost. If one of the fleets is free, an option will pop up to accept the Waymo ...

Uber riders in Austin who request an UberX, Uber Green, Uber Comfort, or Uber Comfort Electric will be eligible to be matched with a Waymo fully autonomous all-electric Jaguar I-PACE vehicle.

with Waymo relying on the ride-hailing app to service its fleet of Jaguar I-Pace EVs. The current service area in Austin covers some 37 square miles, but is expected to expand in the future.