As college football stars go viral for their dance moves, one coach is drawing a hard line—and some fans are pushing back.

The hard-nosed coach has made it clear that he’s hoping to change the culture of the WVU locker room to make them tougher, give them more of an edge, and hopefully bring the Mountaineers back to a place where they can compete for national championships – something they haven’t really been able to do since his first stint in Morgantown.