I have always longed for luscious, full eyelashes. My natural lashes are pretty average — I have enough to work with when it comes to swiping on mascara, but it definitely takes plenty of effort. As ...

BROWN mascara is the ideal everyday option when you want definition for your lashes but don’t want to make a bold statement.

If you purchase an independently reviewed product or service through a link on our website, SheKnows may receive an affiliate commission. We’re sure you have some questions or hesitations regarding ...

Mascara: it’s a tricky one to reinvent the wheel. While it’s one of the essential items in any makeup bag, it can often be seen as an afterthought – well in my case anyways. The best way I can ...

Beauty Writer Rachel Williams raved about the results of the Maybelline Colossal Bubble Mascara earlier this year.

The Big Fashion Festival Sale features a diverse range of mascaras designed to elevate your eye makeup with fuller, longer, ...

Hybrid lashes are extensions that combine classic and volume fan eyelash sets. The look of hybrid eyelashes is natural with some added drama. The aftercare for hybrid lash sets is similar to other ...

It provides dramatic volume (in fact, brand studies found that lash volume increased by 356 percent) ...

Mascara: it’s a tricky one to reinvent the wheel. While it’s one of the essential items in any makeup bag, it can often be seen as an afterthought – well in my case anyways.