Check out all of the information on the Toyota Prius Prime. We have pricing, specifications, images, and expert reviews.

Toyota's revamp of the long-running Prius had everyone talking as the seemingly faceless, A-to-B toaster was suddenly transformed into a sleek, low-slung looker. The aftermarket has taken notice ...

Japan-based Wald International unveils an aftermarket kit for the world's best ... but for anyone who's dreamt of a low-rider Prius (there are a lot of us out there), this is more than a few ...

And for the 2015 Tokyo Auto Salon, two of Toyota's domestic tuning divisions have made them even more enticing. Toyota offers a robust lineup of models in markets around the world – ours ...

As it did with the 2025 Toyota RAV4, the company is renaming the 2025 Toyota Prius with a plug. No longer the Prius Prime, it’s now the self-explanatory Prius Plug-in Hybrid. Related ...

Big wheels might make the new Toyota Prius look sportier, but are they killing fuel efficiency? One owner wasn’t about to ...

If you own a Toyota Prius, it doesn’t necessarily have to be boring. There is surprisingly strong aftermarket support and plenty of accessories you can buy to not only personalize your Prius ...

In what appears to be a case of distracted driving a Prius driver locked up their brakes on the highway and made a swift exit soon after Toyota moved from 5th to 1st place, while the Prius took ...

Launched in Japan in 1997, the Toyota Prius hybrid made its U.S. debut in 2001 and sold only 15,000 units that first year. By 2011, U.S. sales reached the 1 million mark. The Prius uses a gasoline ...