In the digital economy era, higher education needs to cultivate creativity–innovation–entrepreneurship (CIE) talents. The Internet marketing course at Wuhan University redesigned its teaching to ...
A Farmer School of Business professor has been named one of Poets&Quants for Undergrads 50 Best Undergraduate Business Professors for 2025. Since 2019, assistant professor Peter Nguyen has been a ...
I recently spoke with Seth Godin, the bestselling author of 21 books and a member of the Marketing Hall of Fame, about how universities prepare future marketers. He didn’t hesitate to say that higher ...