Forbes contributors publish independent expert analyses and insights. Jeff Benjamin is a New York-based writer covering global pop music. State Farm Insurance used Super Bowl LX to cast a ...

Josh Allen has been painfully close to reaching the Super Bowl. But “halfway there” hasn’t been good enough for the Buffalo Bills quarterback, and it isn’t good enough for his wife, actress and singer ...

One of the biggest rock anthems of the 1980's makes its return in State Farm's 2026 Super Bowl commercial. State Farm brings Jon Bon Jovi and his band's "Livin’ On a Prayer" hit, as he shows up with ...