Investors in any consumer brand company must understand that demand spikes often lead to supply shortages. Matcha prices are rising faster than rent — and that’s saying something. Led by a viral ...

Matcha decorated with latte art in a mug on a white plate - Liudmila Chernetska/Getty Images Earthy, rich, with just the right amount of caffeine, it's tough to beat a well-made matcha. If you're on ...

The world's fondness for matcha is about to be tested by steep price increases. Global demand for the powdered tea has skyrocketed around the world, fueled by consumer interest in its health benefits ...

TikTok influencers are driving a worldwide matcha shortage. The viral demand is exposing vulnerable supply chains - with tariffs only adding to the risk. Coffeehouses and major retailers such as ...