Soft Surroundings recently hit a big milestone. The St. Louis-based retail company, which launched almost two decades ago, opened its 50th store in Omaha, Nebraska, last Friday, June 2. The opening is ...

WESTLAKE, Ohio -- Soft Surroundings, a catchall store of women's clothing, shoes, beauty products, jewelry, home decor and bedding, plans to open its first Ohio store at Crocker Park this spring. The ...

WESTLAKE, Ohio -- Soft Surroundings opened its first Ohio store Friday morning in Crocker Park, to rave reviews from its customers. The store with women's clothing, shoes, beauty products, jewelry, ...

Apparel, home décor and beauty merchant Soft Surroundings is planning to open two new stores in suburban Chicago by the end of this year. The multichannel merchant, which started selling through ...

*Refers to the latest 2 years of stltoday.com stories. Cancel anytime. Georgia Dougherty (center) and June Kahrhoff (right), both from Belleville, shop the Soft Surroundings store in Richmond Heights ...

As retailers across the country struggle to grow amid consumer shifts from brick-and-mortar shopping to e-commerce, Creve Coeur-based Soft Surroundings is adding 16 new stores this year. Since opening ...

Soft Surroundings, a St. Louis-based retailer that sells women’s clothes, beauty products, gifts and home décor, plans to sell its direct-to-consumer assets to another retailer as part of a ...

Soft Surroundings, a St. Louis-based retailer, sells women’s clothes, beauty products, gifts and home décor items. If its reorganization plan is approved, it will shutter its brick-and-mortar stores.