The US regulator is demanding eight social media platforms, including Twitter, YouTube and Instagram, submit data on how they're stopping deceptive, misleading ads. Noticed more scams circulating on ...

In a 14-minute video on her YouTube channel, Kai Michelle, dressed in a hot pink dress, demonstrates to viewers how to inject Ozempic, a prescription medication that's all the rage for losing weight.

A surge of advertising, often in the form of personal testimonials, appears on such sites as YouTube and TikTok, where paid influencers have ratcheted up the popularity of the drugs. U.S. District ...

Results-driven marketer with 20+ years of experience with hands-on digital execution. CEO and founder of Twelve Three Media. Concessions such as food, beverage and retail offerings account for up to ...

WASHINGTON — The online advertisement to Donald Trump supporters was clear enough: Click here, and receive a free Trump 2024 flag and a commemorative coin. All in exchange for taking a quick survey ...

Meta says user interactions with its AI assistant will soon help generate ads and other social media content for profiles on ...

President Donald Trump is aiming to ramp up scrutiny on pharmaceutical ads — both on TV and social media — as his administration accuses companies of misleading the public about medications and their ...

How much power does a social media ad have? A lot more with radio behind it, according to a new study by iHeartMedia’s Critical Mass Insights, revealing how radio advertising significantly influences ...

Social media’s collision with politics has transformed social advertising from branding no-brainer to reputational risk. Social media companies have slashed content moderation policies that protect ...

Social media platforms are constantly adjusting their advertising features and targeting abilities, making it difficult for businesses and advertisers to keep up. But keeping up is key, as social ...

As small businesses that rely on social media advertising watch what happens with congressional efforts to force the sale–or closure–of TikTok’s U.S. operation, should they start shifting their social ...

For years, social media companies preferred to be known as “platforms” rather than “publishers.” But lately, as Digiday notes, it seems they don’t even want to be “social media” anymore. Leaders at ...