Snapchat is prepping to allow direct response specialists to get access to its API for app install ads next year according to Ad Age. The frontline news from this move is that Snapchat is making a ...

Snapchat, coming off an initial public offering and hungry for ad dollars, is making a bigger play for the app install ad segment that’s been formidable for Facebook, Twitter and Google, and promises ...

Snapchat is one of the most popular messaging apps in the world. Originally designed as a secure way to send pictures and video to someone else, the app intentionally makes anything shared ...