Once upon a time, the idea of Shopify involving itself in advertising at all was unspeakable. The company was, and is, all about merchant services. As Shopify advances into ad tech and marketing data ...

Shopify has started arranging for ads to promote its merchants to run in ChatGPT, the company told merchants, an expansion of Shopify’s existing ad network. The e-commerce software firm buys ad space ...

Shopify quietly announced a program where it will buy Meta and Google ads for its sellers. Shopify is pitching the product as a way for its merchants to acquire new customers. This new ad product ...

Cleaning the programmatic supply chain is slow going. On Thursday, the Association of National Advertisers (ANA) released its latest programmatic transparency benchmark study, and the results are okay ...

Chandraveer, a seasoned mechanical design engineer turned tech reporter and reviewer, brings more than three years of rich experience in consumer tech journalism to the table, having contributed to ...

Shopify Inc. (NASDAQ:SHOP) is gaining momentum, driven by accelerating growth, an expanding international footprint, and rising influence in artificial intelligence-powered "agentic commerce." DA ...