Communicating with a customer is just like communicating with a significant other -- if you don't listen as much as you speak, you'll never reach a mutually satisfactory conclusion. It's tempting, of ...

Social listening is about more than sentiment analysis. However, social listening can also deliver incredible and immediate value to sales teams by providing real-time opportunities to sell goods and ...

Bob had owned his HVAC company for more than 20 years. He started it as a one-man business, doing nearly everything himself, with some help from his wife. As the company grew, he hired more ...

Stephen Covey, author and speaker, once said, “Most people do not listen with the intent to understand; they listen with the intent to reply.” This holds especially true for most new salespeople — ...

(Blog #7 in the ongoing series derived from a book Harris DeWese wrote several years ago—“A Year of Selling Profitably.” The book was written for printers to use as a guide in training their sales ...

Digital marketing is the best way for business owners to reach their target audience, regardless of their customer’s age and location. If you’re trying to improve your lead generation efforts, develop ...

It takes a lot of brain power to plan and execute effective sales strategies and close countless deals. Many small business owners have to wear multiple hats, they have to be the manager, the ...

I’m sorry to tell you this, but people are talking about your brand behind your back. As a smart marketer, you’ve been managing to these mentions with social listening – reading what people say by ...