Roblox is diversifying its revenue streams into areas like real-world commerce and ads as it aims to capture 10% of the $180 billion gaming market.

Now, Roblox is making that integration available to all eligible creators and brands after completing a closed beta test of its Commerce APIs. The ability to purchase physical products will be ...

Roblox is redefining e-commerce by integrating physical product sales within its immersive gaming environment. This presents ...

With the Shopify partnership, eligible sellers that use the platform will be able to offer physical products directly from their Roblox experiences. Roblox is integrating with Shopify as it maps ...

Creators who sell physical products on Shopify can sell ... playing around with the possibility of in-game sales. E.l.f. started working with Roblox in 2023 to launch its E.l.f. Up!

program. In April, Walmart began selling physical goods on Roblox. E.l.f. Beauty (ELF) is selling real-life makeup products on the online gaming platform Roblox, the retailer said Monday ...

users can purchase the Roblox-exclusive limited-edition physical product — an e.l.f. UP! Pets hoodie featuring one of the experience’s pets. Also, e.l.f. is making a $50,000 donation to the ...

Now, Roblox is making that integration available to all eligible creators and brands after completing a closed beta test of its Commerce APIs. The ability to purchase physical products will be ...