Lisa Materazzo, who joined the Blue Oval in 2023, oversaw a large marketing turnaround for the company. She departs June 1.

Ford rolled out a new ad campaign on Wednesday, marking the first global unification of its brand in decades. CMO Lisa Materazzo told CNBC that the campaign, titled "Ready, Set, Ford," focuses on the ...

LOUISVILLE, Ky. — One of Louisville's largest employers is launching its first new global campaign for the first time in 15 years. It's called "Ready Set Ford." “It’s a catalyst designed to help our ...

Dearborn — When economic indicators flash warnings, companies often look to cut costs even in places like advertising, but Ford Motor Co. on Wednesday launched a new global marketing strategy with the ...

GM rival Ford is launching its first new global marketing campaign in over 15 years. In what Ford calls “Ready Set Ford,” the Blue Oval is trying to create excitement about the brand by using a few of ...

The Ford F-150 Lightning kept what works from the regular F-150 and simply swapped in electric power. You still get a full-size truck, just one that’s quieter, quicker, and packs a front trunk you’ll ...

The Ford Motor Company's recent announcement regarding its near-future strategy (until 2030) includes the unsurprising "bombshell" of an EV truck's demise: the Ford F-150 Lightning is getting the axe ...