Forward-looking: Nike aims to blend advanced technology with traditional fitness apparel and sportswear. Among the company's most intriguing innovations is a new piece of assistive technology designed ...
When your legs are sore and your breath is short, a slow ascent up a neighborhood hill can feel like a small mountain. Many casual runners and brisk walkers can relate. Project Amplify, Nike’s newly ...
It takes a lot to put a smile on my face. I’m skeptical by nature and am always trying to cut through any marketing jargon to determine if something lives up to the claims. It’s probably why I’ve ...
Nike announced it has launched Project Amplify, calling it the world’s first battery-powered footwear for walking and running. The footwear is designed to help runners and walkers move “a little bit” ...
Nike shared a new press release that details the latest concept pair of sneakers, which they dubbed "Project Amplify," and this new footwear integrates robotics to help with mobility. The new pair of ...
Chloe Veltman evaluates Nike's Project Amplify system on a steep incline at the LeBron James Innovation Center in Beaverton, Ore., on Jan. 14. She says that after "getting over the surprise" of ...
Nike's battery-powered footwear system, which propels wearers forward, is part of a broader push to help humans move farther and faster. 'E-bike for your feet': How bionic sneakers could change human ...
The buildings at Nike's world headquarters — the Philip H. Knight Campus in Beaverton, Ore. — are named after the likes of Serena Williams, Jerry Rice and Mia Hamm. But the company doesn't recognize ...