As a founder or product manager, your product is your means of transferring value to users and customers. Creating and distributing a product that fails to convey its value is as bad as creating a ...

What Is A Value Proposition? A value proposition is a concise and compelling statement that outlines the unique benefits and value a product, service, or offer provides to customers. It serves as a ...

Oscar Chavez is an industry leader invested in turning sales & marketing into profit. Founder of Growthly Group & The Boardroom Chairman. Good sales leaders should always be on the lookout for ...

We asked 18 digital marketers and business owners to share one value proposition or unique selling point that consistently ...

A value proposition is a statement or promise you make that attempts to position your brand as worthy of being noticed and purchased from. Basically, a value proposition helps your customer answer the ...

As an entrepreneur and a product leader, I bring new products and features to market at a pretty solid clip, including a massive one about 10 minutes before I sat down to write this. I almost always ...

He added that industry disruptions involving health, climate, food technology, artificial intelligence and geopolitics make ...

My daughter is a recent graduate who is making waves in the public relations and event management space. I'm incredibly proud of her, and perhaps the best part of my week is when she stops by to "talk ...