Despite the wealth of information available online and the increased availability of devices with which to access it, the old-fashioned printed flyer remains a highly important tool for consumers in ...

Tim has been blogging about branding and marketing strategies for over 4 years. He has written numerous articles on promotional merchandise, brand positioning and advertising strategies. Tim has a ...

Print and online flyers have an equivalent impact on memory and purchase behaviour, meaning the best promotional vehicle can be selected using cost and reach criteria, a paper in the Journal of ...

Digital flyer company Flipp Corp. has raised $61-million with plans to slim down the weekly wad of printed supermarket and retailer flyers that most Canadians contend with every week. "In North ...

Nowadays, the internet is bursting with online advertising for businesses big and small in every type of industry. Virtually every successful company has a website and a newsletter. They also ...