Lionel Messi has made contradictory statements about his involvement in Más+ by Messi hydration drinks, rival company Prime ...

As part of Prime Hydration's ongoing battle with the soccer star, the beverage company claims that Messi is a brand ambassador for a new sports drink — not its ...

The Mark Anthony Group-owned brand’s assertion that the professional athlete is a founder of the brand has hurt Prime’s sales ...

Lionel Andres Messi, Mas+ Next Generation Beverage Co. Prime Hydration filed a false advertising lawsuit against soccer star Lionel Messi and Mas+ Next Generation Beverage on Oct. 9 in Florida ...

After numerous lawsuits against Prime Hydration, the fundamental question is whether the Logan Paul-led beverages brand has ...

Lionel Messi is being sued by Logan Paul’s hydration drinks firm Prime over claims of false advertising. A false advertising ...