POWERADE, a brand of the Coca-Cola Co., Atlanta, announced the launch of POWERADE POWER WATER, marking the brand’s first ...

Powerade’s new Power Water is the brand’s first beverage innovation in more than five years. The electrolyte-enhanced, ...

In its quest to knock PepsiCo’s Gatorade off its sports drink pedestal, Coca-Cola Company-owned Powerade has entered the ...

Cola-backed brand is stepping into the functional beverage market with Power Water, which bills itself as having more ...

Powerade has launched Power Water, a zero sugar, electrolyte-enhanced flavored water with 50% more electrolytes than leading competitors.

"Coca-Cola takes Powerade into functional waters" was originally created and published by Just Drinks, a GlobalData owned ...

NEW YORK -- Coca-Cola is dropping a controversial ingredient from its Powerade sports drink, after a similar move by PepsiCo's Gatorade last year. The ingredient, brominated vegetable oil, had been ...

This story was originally published on Marketing Dive. To receive daily news and insights, subscribe to our free daily Marketing Dive newsletter. Powerade today (Feb. 25) launches the latest extension ...

Early in 2023, Powerade twe a ked its formula and gave its bottles a new look to highlight the drink’s 50% more electrolytes than Gatorade Thirst Quencher. Now the Coca-Cola-owned brand is launching ...

May 4, 2014 (NEW YORK) -- Coca-Cola is dropping a controversial ingredient from its Powerade sports drink, after a similar move by PepsiCo's Gatorade last year. The ingredient, brominated vegetable ...