Mobile apps have become a critical customer engagement channel for retailers as they try to create and capture more value for, and from, their customers. It’s no surprise that industry research and ...

From stomping on Koopas and collecting coins as Mario to "catching 'em all" in Pokemon, we and countless others were enthralled by video games during our childhoods. It was our guilty pleasure, much ...

Gamification and social media have not only influenced how investors invest, but they've also changed why investors invest. Today, traditional motivations for investing such as establishing financial ...

The retail landscape is a battlefield. Brands constantly fight for customer attention, loyalty, and ultimately a slice of their wallets. Standing out from the crowd requires innovative strategies, and ...

McDonald’s is treating fans in the greater Philadelphia region to a four-pronged sweepstakes campaign and boosting usage of its recently released application by inviting users to redeem any in-app ...

Making financial chores more engaging can be a great way to nudge us to stick to the drudgery of saving and budgeting. But when applied to investing, apps that add an element of gamification can ...

Ottawa, ON /CNW/ - Horizant will be recommending GoSpaces, an employee engagement app, to select clients in Canada and throughout North America. Explaining the appeal of the mobile app, Horizant ...