In the aftermath of India’s bold move to demonetize its most circulated currency notes, mobile wallet apps are witnessing an unprecedented growth. Naturally, they are going above and beyond with ...

Ahead of International Women's Day, payments platform Paytm, released an advertisement highlighting the gap in financial literacy between men and women. The ad has been made in the form of a social ...

With the exponential growth of internet users in India over the past few years, it’s not surprising that digital ad spending in the country is set to grow by 31.6% by the end of 2022, according to a ...

This partnership turns offline transactions into Meesho app purchases, setting a new benchmark. Mumbai: One97 Communications (OCL) which owns the brand Paytm, a payments and financial services ...

Aditya Swaminathan has been promoted to Vice President at Paytm Ads. Prior to this new role, he was the Associate Vice President and was leading the Center of Excellence, Marketing & Partnerships ...

Paytm Ads' Sameer Kapoor has stepped down as the Senior Vice President. He has been with the fintech company for nearly 5 years. Sameer Kapoor was earlier VP - Head of Agency Ad Sales with Disney+ ...

These initiatives reflect Paytm's strategic focus areas as the company charts its path to recovery. Notably, UPI transactions, which previously accounted for 70% of Paytm’s payment Gross Merchandise ...

In recent years, India has undergone massive digital growth, propelled by a variety of factors such as widespread smartphone adoption, access to affordable data plans, government initiatives and more.

The ad reminded us of political billboards that we often see on the roadside. Popular food delivery platform Zomato marked its 16th birthday with a standout full-page advertisement in a leading daily, ...