Tequila Patrón, the world’s largest selling super-premium tequila brand, took the world by storm with an absurdly expensive, 100% agave tequila in the 90's when gold, “mixto” tequila was king. In the ...

This is not the first time that Patrón has released a smoky tequila, however. Gran Patrón Smoky came out in 2018, made from agave that was roasted with mesquite for seven days in underground stone ...

Patrón’s new limited-release tequilas use agave roasted with mesquite. They may just be the winning recipe to win over dedicated mezcal and Scotch drinkers. Never a brand to rest on its laurels, ...

You may go to Costco for kitchen items you prefer to have in large quantities, or perhaps you go just for the food court. But what you should be looking out for are the insanely affordable deals ...

Patrón was the first ultra-premium tequila and remains one of the world’s best-selling spirits. Recently, we sat down with Lee Applbaum, the company’s Chief Marketing Officer to discuss Patron's ...

The back story: There are few tequilas more iconic than Patron, the super-premium brand that essentially redefined the spirit as worthy of something beyond a quick shot with salt and lime. But in the ...

It may not be Christmas yet (although Hallmark would beg to differ). But that doesn’t mean we can’t treat our loved ones to a surprise. If you’re a fan of Costco’s array of boozy beverages, like the ...