Add Yahoo as a preferred source to see more of our stories on Google. With all this in mind, it only makes sense that the spirit brand would be one of the major partner for the upcoming 2026 Grammys, ...

Patrón is quickly leveling up its metaverse strategy, suggesting its early experiments have shown promise. The tequila marketer was a latecomer to non-fungible tokens (NFT), releasing its first take ...

Established in 2019, World Paloma Day has evolved into a strategic milestone on the drinks industry calendar, serving as a ...

Celebrating all things agave at this year’s National Hispanic Cultural Center Foundation’s Maravilla Gala. This year, Patrón is a sponsor of the event discussed their support of the NHCC Foundation ...

It goes without saying that AI is having a moment. The technology has risen as one of advertising’s buzziest talking points, mostly recently credited to the rise of OpenAI’s ChatGPT, inspiring a slew ...

The 2026 Grammy Awards will be touching down on television screens worldwide on Feb. 1, and the Internet is abuzz with speculation about the winners and losers. Bad Bunny, Sabrina Carpenter, Kendrick ...

Patrón, a brand of tequila, launched Cocktail Lab to serve up recipes based on personal preferences, behavioral insights, local trends, and occasions that successfully changed public perception ...

PATRÓN Tequila teamed up with Rolling Stone on Saturday, October 5th in Austin, TX to kick off the city’s largest annual music festival with the debut of The Green Room event – a one of a kind ...

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