Yesterday’s acquisition of Pardot by email marketing vendor ExactTarget raises some interesting questions – both in terms of what the deal means for other email marketing firms, as well as its ...

Pardot, which was founded in 2007 and recently bought by ExactTarget for US$ 95.5 million, is a B2B marketing automation software provider that has tools for CRM integration, email marketing, lead ...

SAN FRANCISCO, CA--(Marketwired - Dec 17, 2015) - Marketers can now identify and convert their best prospects by quickly accessing video and webinar engagement data with BrightTALK's new Pardot ...

That's what ExactTarget says it is doing by bringing Pardot on board. Of the US$ 95.5 million, $85.5 was in cash and the rest in common stock. But who cares about how much it paid, we want to know why ...

We pit two top marketing automation tools against one another to determine who deserves to be named best-in-class. However, these two titans aren't interchangeable. There are very specific differences ...

A database script error forced Salesforce engineers to cut service to a wide swath of customers Friday, and for some customers using its Pardot service, Salesforce ...

OTTAWA, Ontario--(BUSINESS WIRE)--Today, Knak, the codeless email and landing page creation platform for enterprise marketers, releases its enhanced integration with Salesforce Pardot (now known as ...

To continue reading this content, please enable JavaScript in your browser settings and refresh this page. An Indianapolis-based software firm has acquired Pardot, a ...

ExactTarget, the marketing software giant that went public in March, has picked up a pair of smaller companies to build out its portfolio: marketing automation company Pardot for $95.5 million ($85.5 ...