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Sega's ‘Sonic the Hedgehog' Sets Multiyear Licensing Deal With International Olympic Committee
Sega Corporation and the International Olympic Committee have joined forces for a new multi-year agreement to celebrate the legacies of "Sonic the Hedgehog" and the Olympic brand. A first look at the ...
TOKYO--(BUSINESS WIRE)--Today, SEGA CORPORATION and the International Olympic Committee (IOC), the guardian of the Olympic Games and the leader of the Olympic Movement, announced a new multi-year ...
Sega and the International Olympic Committee (IOC) have announced a new multi-year licensing deal. The partnership will see both firms launch a "co-branded merchandising programme" featuring Sonic the ...
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