Sega Corporation and the International Olympic Committee have joined forces for a new multi-year agreement to celebrate the legacies of "Sonic the Hedgehog" and the Olympic brand. A first look at the ...
TOKYO--(BUSINESS WIRE)--Today, SEGA CORPORATION and the International Olympic Committee (IOC), the guardian of the Olympic Games and the leader of the Olympic Movement, announced a new multi-year ...
Sega and the International Olympic Committee (IOC) have announced a new multi-year licensing deal. The partnership will see both firms launch a "co-branded merchandising programme" featuring Sonic the ...