In the fiercely competitive world of athletic apparel, two titans dominate the playing field — NIKE, Inc. NKE and adidas AG ADDYY. Both brands command immense global recognition, yet their strategies, ...

Puma is reorganizing its direct-to-consumer business. On Thursday, the German athletic company named Ronald Reijmers as vice ...

North America accounts for most of the revenue difference between the rivals, and Adidas CEO Bjørn Gulden is pushing the ...

Fashion plays a larger role in tennis than in any other sport. That is especially true for Wimbledon. Thanks to the strict all-white dress code at the All England Lawn Tennis and Croquet Club, brands ...

If you are staring down your portfolio and wondering what to do with NIKE, you are definitely not alone. The stock closed ...

One of the most common questions new runners ask is, “What’s the best running shoe?” The short answer: it depends. Whether ...

Nike (NYSE: NKE) and Adidas (OTC: ADDYY) both underperformed the market in 2022 as inflation and other macro headwinds curbed consumer spending on discretionary products. Nike's stock declined about ...

Word of Palace teaming up with Nike surprised the world last year. The UK-based skate brand had worked with adidas for nearly ...

Brand Trends Principal brands include Nike and Adidas. Other brands include Puma, Converse, VF Corporation’s brands (namely ...

Nike expects its revenue growth to accelerate again this year. Adidas’ growth is cooling off as it faces macroeconomic headwinds while nursing self-inflicted wounds. One of these athletic footwear ...