"Just do it" isn't just for sports anymore. The Nike slogan is one of the most widely recognized brand slogans in America. For years it's helped sell sneakers and evoked a sense of athletic excellence ...

NPR's A Martinez speaks with AdWeek's Brittaney Kiefer about Nike's update to their iconic "Just Do It" slogan. TYLER, THE CREATOR: Why chance it? Why put it on the line? With so much at stake, with ...

Nike was crowned the Coolest Brand Overall in a retrospective look at the performance of brands over the last decade, with ...

Nike is siding with Colin Kaepernick because he sells. By making the quarterback a face of its 30th anniversary "Just Do It" campaign, the company believes it will earn support from its core customers ...

Considering he already wore the all-black Air Force 1s, it’s only right for Las Vegas Raiders interim head coach Antonio Pierce to name-drop the Nike slogan emphatically during his mid-week press ...

TYLER, THE CREATOR: Why chance it? Why put it on the line? With so much at stake, with so much room to fail, why risk it? MARTÍNEZ: The company says greatness is a choice and that its new slogan is ...