Nike is trying to sell you ‘mind-body’ shoes

Nike has been soundly criticized in the past several years for its lack of innovation, a misstep that led to declining sales ...

Nike’s Project Amplify is ‘an e-bike for your feet’

Exoskeletons are about to transform human mobility. And step one for Nike is building the technology into a shoe.

E-assist shoes, Air jackets and more: Nike unveils daring new products to show it’s innovating again

Nike on Thursday unveiled several daring new products, a showcase aimed at underscoring the company’s innovation reboot under ...
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These Nike shoes have a motor — and could change how you run forever

Nike’s Project Amplify is the first battery-powered running and walking shoe, designed to help everyday athletes go faster ...
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Nike’s New Shoes Look Utterly Bizarre. But What They Do Is Even Wilder

Forget super shoes that make you run faster. Nike's newest footwear innovation might actually change the way you think.

Nike claims their futuristic new footwear can boost brain activity and leg strength

“Nike Mind is a new sensory-footwear concept that helps reawaken the foot, the body and the mind,” Eric Avar, VP, Creative ...

Nike working on motorized sneakers as it seeks to reclaim innovation edge

Nike on Thursday said it is working on a motorized footwear system to help casual athletes and mobility-impaired people move ...

Nike has hundreds of shoes on sale this week, with prices starting at only $39

Right now, the sale includes both lifestyle and performance favorites. Nike Air Max 270s and Zoom Vomero 5s are discounted in multiple colorways, offering comfort and style for everyday wear or long ...

Nike Design Chief Wants ‘Epic’ Shoes and Wants Them Now

Now McCartney is working to reinvigorate departments that had long ago come up with breakthroughs, like the Air cushioning system, Flyknit digital engineering and ZoomX lightweight foam. “I see it as ...