Roughly halfway through his Hall of Fame career, Los Angeles Lakers legend Kobe Bryant adopted one of the most iconic ...

'Just do it', Nike has always told us. Now in a bold twist on the iconic tagline it's inviting us to question why. Its new adverts flip the traditional affirmation into a question: 'Why do it'? and ...

Late Los Angeles Lakers legend Kobe Bryant’s daughter, Natalia Bryant, is earning praise after starring in Nike’s newest commercial for the Kobe 3 Protro sneakers alongside New York Knicks guard Jalen ...

Nearly 40 years ago, Nike introduced its iconic “Just do it” slogan, which ultimately fueled one of the most successful and influential marketing campaigns in U.S. history. It launched with a series ...

Nike’s newest ad campaign quickly became a hit, thanks to a powerful pairing of Jalen Brunson and Natalia Bryant. The New York Knicks star shot the commercial for Kobe Bryant’s legendary Nike sneakers ...

Despite the backlash in the wake of Nike’s endorsement deal with Colin Kaepernick, the sportswear company has seen a 31% increase in online sales, according to one outside estimate. Nike sales grew 31 ...

Nike just added to its legendary “Just do it” campaign with a Gen Z twist, launching “Why do it?” to resonate with young athletes’ tendency to question tradition and seek authenticity and purpose.