ESPN mistakenly aired Nike's commercial congratulating the Las Vegas Aces on winning the WNBA Finals before the end of Game 4.

Five months after unveiling a new pair of signature Saquon Barkley cleats, Nike leaned on the reigning and defending NFL ...

Like it or not, AI is here for the foreseeable future. And it feels like every day that we get a new story of a big brand using it for creative ventures. Nike is the latest company to come under ...

A Nike advertisement released ahead of the World Cup in Qatar has prompted sexist comments from social media users arguing that women football stars such as Team USA’s Alex Morgan shouldn’t appear in ...

In the mid- to late-1990s, Hardaway starred in the Nike advertising campaign "Lil Penny," featuring the alter ego puppet and voiced by comedian Chris Rock. Stacy Wall, former creative director of ...

Watch Nike’s iconic “I am Tiger Woods” advert as the golf legend and sportswear giant part ways after a 27-year partnership. Woods announced the news of the split on Monday 8 January in a statement ...

As Nike targets a new generation with a revised slogan, "Why Do It?," NPR's Ailsa Chang talks to consumer trends expert Casey Lewis about what brands get right and wrong about Gen Z.

Some of the greatest footballers of all time have worked closely with the sportswear giant, producing ads and promoting clothing Over the past two decades and more, sportswear giant Nike has shown ...

Paris 2024 has begun with a spectacular celebration of the traditional Olympic values of excellence, respect and friendship... and selfishness, irrationality and deception, according to Nike. One of ...

Project Amplify is Nike’s latest attempt to put some spring in your step with help from a powered mechanism that enhances the ...