Nike's decision to add Colin Kaepernick to its long-running "Just Do It" marketing campaign is raising the ire of some customers. Kaepernick is known for kneeling during the national anthem to bring ...

Nike is ramping up its loyalty program as it finds that customers who use its app are not just loyal but also big spenders. The shoemaker is testing a slew of extra perks to its Nike Plus app — ...

Sportswear giant and Web3 powerhouse Nike announced a collaboration with video game maker EA Sports on Thursday, with what appear to be planned digital collectibles of Nike-branded gear via the ...

Nike NKE.N is expected to post its steepest revenue decline in nearly five years in its quarterly results on Thursday, as its new products failed to open the wallets of Americans reluctant to snap up ...

UPDATE 06/06/23: EA has insisted it will not offer NFTs despite signing a deal with Nike to add "virtual creations" created by a company that works with the blockchain. In a statement issued to IGN, ...

Nike, Inc (NYSE: NKE) asked a federal judge to let it add counterfeiting claims and false advertising to the current trademark-infringement lawsuit against sneaker marketplace StockX, Bloomberg ...

Design studio OLA Shanghai has collaborated with toy brand Lego and sports brand Nike to create a colourful modular ...