NeeDoh squishies, by Massachusetts toy maker Schylling, have gone viral, causing high demand and reselling issues. Production ...

In the world of squishy sensory toys and fidgets, NeeDoh is king. The brightly colored blobs come in a vast assortment of ...

Though fidget toys like the NeeDoh stress ball have recently surged in popularity, many overlook the mental benefits they ...

NeeDoh toys are popular on social media, but a viral 'hack' of microwaving them has caused severe burns for children ...

NeeDoh toys are popular in Michigan, thanks in part to social media, but a viral 'hack' of microwaving them is being ...

A once quiet toy section at Bing’s in Valley Junction now has people lined up for hours waiting to get their hands on NeeDoh ...

If you’ve seen any tweens walking around lately with neon squishy cubes or gummy-bear-shaped stress balls, you’ve already met NeeDoh. The viral sensory toy from Schylling has taken over recess ...

The squishy, plastic toys come in all shapes and colors, and kids and teens want to get their hands as on as many as they can ...