The NBA and Nike will host the third edition of the Elite Youth Basketball League Scholastic Showcase in Las Vegas as part of the Emirates NBA Cup Semifinals and Championship from Dec. 12-14.

Nike and the NBA announced on Monday an extension of their existing partnership that will make Nike the exclusive provider of on-court uniforms for the NBA, WNBA, and NBA G League through 2037. “Nike has always been more than a league sponsor—we’re a ...

LeBron debuts a fresh Nike colorway during the NBA Cup. If there’s one guarantee in this tournament, it’s that LeBron James will treat every game like a nationally televised runway—it just so happens he plays elite basketball on the side.

Stan Van Gundy makes a controversial on-air joke about Victor Wembanyama being an "alien" who may be deported from the U.S.

Nike is adding another sneaker to its acclaimed G.T. basketball shoe series. As part of its NBA All-Star Weekend festivities, Nike hosted its Future Game experience in Oakland. During the game, AJ Dybantsa — who signed a name, image and likeness (NIL ...

EYBL Scholastic Showcase games on Dec. 8-9 will be open to NBA team front-office personnel for player evaluation purposes. Official release NEW YORK — The National Basketball Association (NBA) and Nike Elite Youth Basketball League (EYBL) will team up to ...

After months of leaks and individual releases, Nike and the NBA officially unveiled all of their City Edition jerseys for the 2023-24 season on Thursday. The announcement comes one day before the league’s inaugural In-Season Tournament tips off.