F or many people, myself included, the NBA on NBC represents the first era of NBA basketball they were alive for. To be clear ...

With so much changing for the 2025 season of NBA broadcasts, NBC decided to return to its original theme song, reviving ...

A look at the new NBA television landscape, and what to expect as NBC, Peacock and Amazon Prime join ABC and ESPN as ...

The NBA season tips off Tuesday with a doubleheader. NPR's Michel Martin speaks with NBA hall of famer Grant Hill about the season's key storylines and the return of NBC as official broadcast partner.

NBA Opening Night Audience Peaked at 7.1 Million Viewers on NBC and Peacock for Thrilling Conclusion (10:45-11 p.m. ET) of ...

The NBA welcomes in two new TV/streaming partners this season as its 11-year media rights deal kicks in. We sort out the ...

NBC’s bet on the NBA is paying off, with Tuesday scoring the biggest tip-off doubleheader the league has seen in 15 years.