“We are the Coca-Cola of fish hooks,” said Magnus Gunnarsson, the Doral-based vice president of Mustad Americas, which oversees the regional business activities of O. Mustad & Son, the Norwegian ...

O. Mustad & Son has had its hooks in Auburn since 1952. That will end at the end of this month, when the Norwegian-based fishhook manufacturer closes its 54,000-square-foot distribution center off ...

A Dana Point fisherman who caught a world-record 427-pound tuna captured an even bigger prize to go with it – $1 million. Guy Yocom won the prize in hook maker Mustad’s “Hook a Million” promotion and ...

Steve Tagami didn’t sound like a guy whose company was about to lose $1 million to an angler who caught a potential world-record fish. Tagami, head of sales for Mustad, the world’s oldest hook company ...

Fishing hooks are a critical component in any fishing setup, yet they’re all too often overlooked. No matter how expensive your rod and reel setups are, without proper hooks fish are going to get away ...