Add Yahoo as a preferred source to see more of our stories on Google. Important beauty news: Nikita Dragun, the beauty YouTuber and makeup artist with over 8.5 million Instagram followers, teamed up ...

The new benchmark in long-wear, weightless setting ...

Makeup Artist and Beauty Influencer, Ashley Strong has teamed up with Morphe Cosmetics for her own line of Morphe X products. The Morphe X Ashley Strong Cosmetics will drop on Thursday, 9/16. Known as ...

If you really want your makeup to pop this summer, Morphe and Coca-Cola have a sparkling new collection. With lip glosses, an eyeshadow palette, highlighters, sponges, and brushes, all inspired by the ...

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TikTok is an endless source of information about beauty products and hacks that we may not have come across otherwise — so much so that even creators Charli and Dixie D'Amelio have used the app to ...

A year after selling 60 percent of the business to General Atlantic at a $2.2 billion valuation, Morphe’s parent company has acquired a brand, hair-care line Playa; incubated several others, and ...

If you normally buy eyeshadows individually, you know it can be hard to find colors that complement one another, let alone blend together. To create a coordinated look with all the right shades in one ...

Morphe has done it again with the Sweetest Tea collection just in time for Valentine’s Day! The collection consists of two lipstick trios and a thirty five pan palette, which will be put to good use ...

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