The customer journey is complex, with consumers interacting across 20+ channels and exposed to 4,000-10,000 ads daily before making a purchase. This fragmented landscape challenges advertisers to ...

Google may have pressed pause on their phasing out of third-party cookies, but the rest of us don’t have to. While this latest pushback means some businesses may put off their search for a solution, I ...

The National Quality Forum announced the Measure Applications Partnership has released new reports on quality measurement strategies for a group of hospitals specializing in cancer care; hospice and ...

Ruiz has helped fuel growth for both client-side and media companies, including, most recently, TelevisaUnivision. He will spearhead transformation, innovation and momentum behind Nielsen’s evolving ...

Measurement has become increasingly important as the industry continues to evolve. More than ever, it’s important for marketers to remember that the effectiveness of their investments start and end ...

Measurement in programmatic advertising is at a turning point. With shifting consumer behaviors, fragmented platforms, privacy concerns, and the deprecation of third-party cookies, brands and agencies ...

Roberto Ruiz, who spent nearly two decades at Univision and TelevisaUnivision in senior research roles, has been named head of measurement science at Nielsen, which has been grappling with the recent ...

During these times of uncertainty, marketers need to clearly understand their changing business circumstances and the evolving needs and preferences of their customers. As marketers, we can navigate ...

Streaming TV has become an essential channel for achieving full-funnel brand goals — and marketers are allocating more of their ad budgets to this medium. Our 2023 CTV/OTT Advertiser Study found that ...