Mazda's familiar emblem is beginning to look a little different in more places, reflecting a broader change in how automakers are thinking about branding.

The 1999 Mazda MX-5 makes a great anniversary present, as it marked the Miata's 10th birthday and brought some subtle but welcome changes over first-gen models. The 1999 Miata said goodbye to popup ...

UPDATE: AutoGuide first discovered Mazda's trademarked logo in July of 2024. Mazda has officially confirmed the new emblem will soon be put into use—shifting toward a simpler, more modern aesthetic.

A trademark filing for a revised Mazda logo has surfaced on the website of Japan's patent and trademark information office, indicating that a new look is coming to Mazda cars, at least as far as the ...

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Jujiro Matsuda was an engineer in Osaka, and in 1920 he came home to Hiroshima to open a new company that manufactured cork. His first logo was a red circle with a broken horizontal line, which ...