While Millennials and Gen Z are often considered "digital natives," assuming they only engage with online marketing is a missed opportunity. These generations value authenticity, tangible experiences, ...

The story goes that millennials, the 76 million–strong group of Americans born between 1982 and 2000, are profoundly different from earlier generations, making them a challenging market to target. But ...

Michael Pennington is the Sales Director for Tumblr in the EMEA and was responsible for spearheading the commercial launch of Tumblr in the region. He and his team of content specialists look after ...

When we hired a Gen Z marketer, we had no idea what we were getting ourselves into. We expected fresh perspectives and a new approach to marketing, but as an older millennial, I didn’t expect just how ...

Research unveiled by Google at last month’s iProspect Enterprise launch event provided a startling wake-up call to B2B marketers. The age of the millennial has arrived in a hurry and is asserting its ...

Moving to a new home is one of the most economically impactful life triggers. With more than $11,000 on average spent per move, new movers present a major opportunity for retailers to boost customer ...

Millennials are no longer the youngest marketing cohort — in fact, most are probably in the 26-42 age category. They now have the job of marketing to Gen Z. Here’s how they are going about it.

The brand is betting on channels where return on investment is strongest as it launches a ceramic smart ring in different ...

Viewers tuning in to College Football Playoff games earlier this month were given an early introduction to the newest group of future consumers. Generation Beta, beginning to be born in 2025, had a ...

Which unique experiences and strengths make Millennial and Gen Z professionals good B2B marketing leaders? To find out, Madison Logic and The Harris Poll surveyed 300 marketing and advertising ...