You will set your marketing communication strategies according to your goals for both domestic and international markets. Domestically, you are likely familiar with marketing communications strategies ...

Marketing and communications plans help companies determine a course of action to spread messages to customers, partners or the industry. Marketing efforts increase revenue, brand or product awareness ...

Senior marketers are finding success by using AI and data to connect, measure and optimize the entire marketing ecosystem.

Nikki Little is the senior VP at Franco and an integrated communications professional with more than 17 years of experience. My first inclination when starting this article was to write that as we ...

Many nonprofits struggle with overwhelming challenges: lack of money, lack of employees, lack of volunteers, lack of name recognition and lack of direction. What most nonprofits don’t realize is that ...

Integrated communications can have a positive outcome on business results, such as increased revenue, improved customer loyalty and better brand reputation. Yet, believing integrated communications is ...

For years, marketing operated via the traditional sales funnel: a system designed to push consumers toward a transaction.

Integrated marketing communications ensure consistency across all channels, enhancing brand recognition and consumer trust. Aligning brand elements across platforms strengthens brand image and ...

“Fail to Plan, Plan to Fail” has been said time and time again. As we approach the most common planning season for those on a fiscal calendar year, there are some fundamental mistakes that can be ...

You believe in the power of brand development and marketing communications, and you're committed to making it thrive in your organization. How can you apply the lessons and insights from this program ...

For many organizations, messaging is focused on safety and stories about their workers. Here, hospital and health system professionals share with Becker’s Hospital Review how their marketing and ...