If you’ve never heard of guerrilla marketing, it can sound intimidating. After all, it comes from the term guerrilla warfare. The goal of guerrilla marketing is to drive brand awareness through ...

Do you dive right into marketing tactics before coming up with a clear strategy? Don’t put the cart before the horse — here’s how to build a solid foundation for effective and focused marketing.

A clever real estate tactic has been drawing shoppers looking for a steal as markets become buyer-friendly but high mortgage rates keep would-be owners on the sidelines. There has been a rise in the ...

A marketing technique called framing is being looked at with suspicion even thought it often produces a positive result — getting people to save for retirement. "How decisions are made are very much ...

Sophisticated tech-based tools and processes help marketing pros refine copy, build customer avatars, track buying journeys, target audiences and much more. Technology has infiltrated the end-to-end ...

Nailing go-to-market (GTM) as a startup is hard. But nailing GTM as an enterprise startup in a down market is exceptionally harder. During the market peak of 2020–2021, startups enjoyed excess capital ...

Senate Finance Committee Chair Ron Wyden, D-Ore., sent letters to the executives of several health insurance marketplaces on Tuesday inquiring into the marketing tactics they use to sell Medicare ...

Opinions expressed by Digital Journal contributors are their own. In today’s highly digital and interconnected world, mastering the art of digital marketing is crucial for businesses to thrive and ...

Peikko Group Corporation, a Finland-based global supplier of concrete connections and composite beams used in construction, filed legal action against competitor Anstar Oy for alleged greenwashing.

Most of us would be lost without our smartphones, tablets, and computers. People digest a lot of information on these devices, which is why a digital marketing strategy is imperative for any business ...

Ethics must become an operational muscle. Structured internal debates — using real, scenario-based marketing tactics — help organizations define their ethical boundaries before regulators or public ...