In just 30 seconds, the video sprints from one unlikely scenario to another: a pot-bellied partier cradles a Chihuahua; a bride flees police on a golf cart; a farmer luxuriates in a pool full of eggs.

The following is a guest piece written by Nikhil Nanivadekar, principal engineer, consumer ad experiences at Amazon. Opinions are the author’s own. Advertising has always celebrated creativity, but ...

Disney is launching AI-generated TV ads in July. A new tool generates scripts, music, and video to streamline ad creation.

Advertising, in one form or another, is necessary to get right if you want to properly market your product or service and get the word out to potential customers. However, because of factors such as ...

YouTube is changing mid-roll ads for fewer interruptions and increased creator revenue. The platform plans to show fewer ads in crucial moments to improve viewer experience. YouTube content creators ...

Magnite is making a play for pause ads. On Tuesday, the advertising platform announced the introduction of pause ads into its SSP. This inventory can be bought through the company’s direct-to-buyer ...

YouTube is experimenting with picture-in-picture live mid-rolls. The new ad format aims to avoid disrupting live viewing by having ads run alongside the stream in PiP. Some users on select devices ...