In 2023, the beauty industry's sales reached $446 billion, according to a recent report by McKinsey. As 2025 approaches, BI asked three beauty founders what trends will be popular in the new year.

Every year brings a fresh wave of viral moments and must-have treatments that redefine the beauty industry. But it's not the latest beauty crazes that categorize the most successful beauty businesses ...

Golloria George was a middle schooler when she knew there was a problem with makeup shade availability. "There was always just one brown shade but there would be like 20 light shades," George, now 23, ...

With 23 years in the beauty industry, Chantelle Hartshorne has painted herself a wildly successful career as a makeup artist. Today, a leader of StyleBee Inc., a beauty company that distributes hair ...

The high-profile cosmetics line has disappeared from stores and online as competition intensifies across the celebrity beauty ...

Men’s makeup is emerging as one of beauty’s most lucrative growth areas, fueled by Gen Z men, social media and shifting attitudes toward masculinity. Global men's grooming sales are expected to climb ...

But you don’t dominate a trend-driven industry for more than two decades without encountering a few challenges. Between the pressure to innovate, changes in technology, and knockoffs of her product, ...

Are holiday gift guides pushing you to buy LED masks, facial rolling pins and snail goo? If so, you’re probably not alone. The beauty industry has grown significantly in the last decade with no sign ...