A new ad campaign from cosmetics brand e.l.f. starring comedian Matt Rife was met with more hate than laughter as observers slammed the company for choosing a celebrity who joked about domestic ...

All eyes are on Martha Stewart. The lifestyle expert and businesswoman, 83, stars in MAC Cosmetics' newest campaign — titled "I Only Wear MAC" — where she cheekily leans into the brand's nude shades.

A video of brides dressed to the nines walking down a street for a makeup studio advertisement has left the internet wide-eyed, and understandably so. Draped in traditional wear, layered in jewellery, ...

Kris Jenner’s partnership with Lancôme is a glamorous fusion of elegance, influence, and timeless beauty. As the powerhouse matriarch of the Kardashian–Jenner dynasty, Jenner now lends her signature ...

Martha Stewart created a sensual video that included strawberries, honey and pomegranate for a new MAC Cosmetics ad playfully promoting the beauty brand’s new nude lipstick. On Tuesday, the makeup ...

'Were there no women on the marketing team?' That's what many have been asking after seeing makeup brand e.lf. cosmetics' ad starring a comedian who has previously joked about domestic abuse. The ...

Crafted by OpenAI’s in-house team with the agency Isle of Any and director Miles Jay, the ads are minimal and relatable. They ...

A recent e.l.f. Cosmetics ad featuring Matt Rife has sparked controversy online due to the comedian’s contentious past. In the beauty brand's new commercial, Rife and drag queen Heidi N Closet star as ...