"Hearst Magazines and Yahoo may earn commission or revenue on some items through these links." Cereal was my go-to breakfast growing up—and often my favorite midnight snack. I loved the sweet crunch ...

Magic Spoon: The keto-friendly cereal disguised as a kids’ cereal, use code CEREALREAL ($34, originally $39; magicspoon.com) Magic Spoon cereal, a sweet treat with bright childlike colors and branding ...

The death of cereal has been wildly exaggerated. It’s been reported that sales have plummeted in recent years as millennials opted for seemingly more nutritious or on-the-go snacking alternatives. A ...

Forbes contributors publish independent expert analyses and insights. Melissa is a writer based in Brooklyn. Entrepreneurs Gabi Lewis and Greg Sewitz were once very into crickets. So into them, in ...

Remember waking up on Saturdays when you were a kid and having a big bowl of sugary cereal while watching cartoons? For most of us, adulthood and our waistlines do not offer us the liberty to eat like ...

Magic Spoon, the maker of better-for-you cereals, secured $85 million in Series B funding as three of its brands make the jump from direct-to-consumer-only offerings to Target store shelves for the ...

With a surge of homebound Americans turning to online shopping, the direct-to-consumer cereal brand Magic Spoon found itself in a favorable position. As the low-carb high-protein cereal brand built on ...

Health-focused cereal brand Magic Spoon wants to make the breakfast staple cool again. The New York-based startup announced a $5.5 million seed round “to reimagine cereal” and expand to more consumers ...