Whether a sports fan knows Fanatics as the place they buy jerseys, the spot they find trading cards and memorabilia, the casino where they place bets, or the promoter of their favorite festival, the ...

The Tampa Bay Buccaneers have had good and bad times, beginning with a lot of losses but later winning the Super Bowl. Despite these facts, they could always rely on one thing – their fans’ undivided ...

For brands chasing NFL loyalty, audio should be the first draft pick. Audacy-presented data finds sports audio delivers the highest concentration of avid fans across platforms, and those listeners are ...

Even though the Thunder didn’t come out on top for Game 1, the team’s playoff run is leaving a permanent mark on some people. A local tattoo shop gave away free Thunder tattoos to fans. Thursday night ...

Many fans of the San Antonio Spurs say their diehard fandom started as children, going to games with their families.

Add Yahoo as a preferred source to see more of our stories on Google. For years, frequent cruisers have been asking some version of the same question: Why don’t my loyalty points carry over when I ...

But even a brand with that kind of affection can push too far. The company’s most expensive set ever shows that there’s a limit to how much loyalty fans are willing to give, no matter how strong the ...

A survey asked New York sports fans where they'd want their ashes scattered, revealing deep emotional ties to stadiums.