D Sports and Braze are using AI to transform retail with personalization, agentic commerce and cultural authenticity.

For the year ended 31 January 2026, revenue increased 10.5% to £12.66bn.

For the first time since France ’98, Scotland are heading back to the World Cup, and as the exclusive retail partner of the Scottish FA, JD Sports is marking the moment with a new campaign titled ...

WORK on a new Aldi store at a major UK shopping centre has begun. The budget supermarket giant is taking over the site of a ...

If you click on a link in this story we may earn affiliate revenue. JD Sports has announced its huge summer sale, much to the delight of shoppers. With up to half price off trainers and apparel, you ...

JD Sports' Antonia Hansen, group director of product, and Neil Bradford, director of AI activation, shared how the business ...

JD Sports is an instantly recognisable sportswear and leisure company on the high street – but despite its fame, many people ...

In a rare interview with the Financial Times, Ashley said that he was not "hiding from the fact" that he wanted to topple Cowgill.

JD Sports said more than 20 of its stores in the UK have closed in the past year as it aims to have 'fewer, bigger, better' shops - and it warned the situation in the Middle East could soon 'contribut ...

JD Sports Fashion has proposed to buy American athletic fashion retailer Hibbett Inc for about $1.08 billion, the companies ...

JD Sports' AI play is getting attention from retailers in the U.S and across the pond. In its greatest global market, the U.S., customers of British retailer JD Sports, will be able to shop using AI ...

Harvey Jones is thrilled to see the JD Sports share price suddenly spring into life. The FTSE 100 growth stock still looks good value, so what happens now? The post Up 25% in a month! Is the JD Sports ...