PowerMac, which took nearly a year to develop, is the latest innovation from a major food company looking to turn around ...

Kraft Heinz is reinventing some of its well-known pantry staples that have fallen out of favor with consumer tastes.

This story was originally published on Marketing Dive. To receive daily news and insights, subscribe to our free daily Marketing Dive newsletter. Kraft Mac & Cheese has kicked off a campaign that ...

While the original blue box of Kraft Mac & Cheese might be the best-known of the bunch, Kraft Heinz is consistently releasing new, innovative iterations of the comfort food that are as nostalgic as ...

Kraft Heinz (NasdaqGS:KHC) introduced PowerMac, a high-protein, high-fiber version of Kraft Mac & Cheese. The company ...

That’s right — just in time to grace everything from your holiday table to your toddler’s tray, Kraft is releasing its limited-edition Apple Pie Mac & Cheese, this time in a box so green it’s worthy ...

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In 1937, when Americans were living through the struggles of the Great Depression, Kraft introduced its boxed macaroni and cheese. For 19 cents, a family of four could enjoy a creamy, comforting dish ...

Kraft Heinz has just announced it's launching a high-protein mac and cheese called PowerMac that delivers 17 grams of protein and six grams of fibre per serving. But did we ... need this?