Company's new ad campaign is its biggest marketing push in three years and the first that focuses on the Intel brand and not a processor product. Brooke Crothers writes about mobile computer systems, ...

Intel’s new CEO, Pat Gelsinger, has been on the job barely more than a month, but he has wasted no time reviving the Mac versus PC battle. The latest shot is a series of ads featuring Justin Long.

Apple began its transition away from Intel's processing chips with the introduction of its M1 Macs in November 2020. Now it’s clear from Intel's latest anti-Apple advertising campaign that the company ...

Intel on Monday will begin coaxing notebook buyers to "unwire" as part of a new, multimillion-dollar ad campaign designed to introduce the Centrino family of chips. Intel, which plans to introduce the ...

Facepalm: If there's one thing companies want to avoid, it's unintentionally promoting a competitor in one of their ads. Intel, it seems, has failed to heed this advice. Having just launched a series ...

I know everything in Vegas is for sale, but wouldn’t the Sphere be more of an attraction if the structure displayed more incredible 3D art and fewer ads? (This is one of like three we saw repeatedly ...

Let us turn our attention away from new Apple portables and overlooked software suite updates for a moment to tackle true matters of grave import—Apple’s TV commercials. In case you missed last ...